The revolution of the World Wide Web, coupled with the rise of social media, has shaped the future of the journalism industry by changing the way journalists source stories. In the digital age where everyone owns a smart phone, citizens have the opportunity to share information, images and videos with news outlets in a matter of seconds. They become the reporter. The revolution of crowdsourcing, although nothing new, is transforming regular, everyday citizens from an unthinking herd into critically-thinking citizen journalists, who ultimately support and feed the journalism function.
So, what is crowdsourcing? In a 2006 Wired magazine article, Jeff Howe, professor of journalism at Northeastern University in the U.S. stated, “Crowdsourcing is the process by which the power of the many can be leveraged to accomplish feats that were once the province of a specialized few.” As the following video below illustrates, crowdsourcing is far from parvenue. In fact, the first edition of the Oxford English Dictionary published in the 19th Century employed crowdsourcing to garner a list of commonly-used words to be included in the dictionary. Over a period spanning 70 years, six million contributions were made, highlighting an early, but significant form of crowdsourcing, just as we are witnessing today. Wikipedia is also another well known example of crowdsourcing.
As the video highlights, when it comes to crowdsourcing, the accuracy of material obtained is questionable. Queensland University of Technology journalism lecturer and media expert Susan Hetherington says crowdsourcing is “only as good as your crowd.” In the Online Journalism Review, journalist Robert Niles says in a true crowdsourced project, “information is not verified manually by a reporter between submission and publication, which inspires concern from many traditional reporters.” On the other hand, reporter Paul Lewis claims crowdsourcing means everyone is a potential news source, which expands the array of information available to the journalist and the news organisation.
“For the journalist, it means accepting that you can’t know everything, and allowing other people, through technology, to be your eyes and your ears. For members of the public, it can mean not just being passive consumers of news, but also co-producing news. I believe this can be a really empowering process. It an enable ordinary people to hold powerful organisations to account.”
You can watch his interesting and insightful presentation regarding crowdsourcing to a bunch of journalism students in full below:
Paul Brannan, editor of emerging platforms at the BBC, says the organisation has found “fantastic success” with crowdsourced content. “It’s lit up our journalism for the last five years. People offer us pictures every single day on the web, a call on Five 5 for people connected to specific events will get people coming back in spade loads,” he says. Similarly, Steve Buttry says old-school journalists should “embrace” crowdsourcing because they have always worked hard to find good sources in the community. “Crowdsourcing gives us more efficient techniques for finding sources,” Buttry says.
Further, in his book ‘Here Comes Everybody’, American writer Clay Shirky uses the phrase “the Internet runs on love” to describe the nature of crowdsourcing for journalists today. He points to four key steps, which are described below:
- Sharing – a sort of ‘me-first collaboration’, in which the social effects are aggregated after the fact. People share links, tags, pictures, and eventually come together around a type.
- Conversation – the synchronisation of people with each other and the coming together to learn more about something and to get better at it. It is also here we normally see the first formation of a community.
- Collaboration – a group forms under the purpose of some common effort. It requires a division of labor, and teamwork. It can often be characterized by people wanting to fix a failure, and is motivated by increasing accessibility.
- Collective action – the fate of the group as a whole becomes important. “We are experiencing an era where people like to produce and share just as much, if not more, than they like to consume. Since technology has made the producing and sharing possible, we will see a new era of participation that will lead to major change.”
According to dailycrowdsource.com, there are three predominant ways in which crowdsourcing is “pwining” journalism. Firstly, they suggest journalists are calling on citizens to help uncover breaking news stories, otherwise known as investigative work. For example, UK newspaper The Guardian used crowdsourcing to document the London riots. Secondly, journalists use the crowd for general information regarding a topic or subject that is relatable to their daily lives, often referred to as general observation. For example, many newspapers called upon society to email, Tweet or send in comments regarding the London Olympics to support, and add visual depth to their stories. Thirdly, journalists heavily rely on citizens or crowdsourcing to break completely new stories that are unbeknownst to the journalist. For example, when suicide bombers attacked the London Underground in 2005, trapped survivors captured videos of the aftermath on their smart phones. Journalist David Zax’s suggested crowdsourcing rules include know your audience, know your brand and crowdsource “organically”.
In sum, it is evident that crowdsourcing or crowdsourced journalism is becoming a more prevalent part of the journalism industry, as we see citizens play an increasingly important role in the sourcing, capturing and producing of news. However, it must be kept in mind that your source or information is only as good as your crowd. It is apparent that citizens and society in general play a crucial role in breaking, developing and assisting the production of news stories today, and this role will become all the more important in the future.
The rapid growth of social media, particularly blogs, has exposed journalists to the online world like never before. In turn, new media has provided ordinary citizens with the opportunity to have their voices heard on a multi-national platform at the click of a button. Former journalist-turned-full-time-professional-blogger Nikki Parkinson (@stylingyou), who was named the Best Australian Blogger of 2011, argues the line between journalists and bloggers are becoming “quite blurred.” Her question to QUT journalism students was: “Are bloggers journalists? Can journalists be bloggers?” Parkinson believes journalists are “threatened” by the rise of bloggers, as their influence on the media landscape and society in general continues to prosper.
In their book ‘The Executive’s Guide to Enterprise Social Media Strategy’, Mike Barlow and David Thomas claim the majority of practicing journalists are also active bloggers, and it is this cross-section that blurs the lines between the blogger and the journalist. “If you want to see these blurry lines, try to define the differences among bloggers, journalists, analysts and consultants. One person might wear one, two, three or all of those hats.”
Further, an ‘Editors Talk‘ forum in August where a panel of journalists and bloggers sat down to discuss the ramifications of the online world, panel member and editor of the New Yorker Henry Finder acknowledged the line between journalism and blogging has become obscure. However, he believes the general population understands the difference between opinion and what you find in the international section of the newspaper. “Hopefully the convergence of journalism and blogs won’t come at the expense of truth and accuracy,” he said. “People turn to blogs for a different thing. From a blog often what we want is the snarp, the attitude, the pirouetting – the subjectivity.”
Fellow panel member and winner of the Best Australian Blog for 2012 Eden Riley says whilst journalism is ‘proper’, blogging is not, showing not even bloggers themselves believe they play the same role as journalists. ”I hold hope that my (probably widely-shared) view will change. I hope that blogging will be an inherent and valued part of the new global media landscape.” ABC News Director Kate Torney holds interactivity and audience engagement are the keys to the industry’s future success. “I don’t know where the global media landscape will be in ten years or twenty years, but I’m pretty confident that beautifully crafted stories, probing investigative journalism and public interest reporting with strong and trusted news brands will be very much a part of that landscape,” she said. To listen to her speech about the future of media at Melbourne’s Press Club in February, watch the video below:
Additionally, in her blog post entitled ‘Blogging and Journalism. Not the same thing’, Allison Lee argues to recognise the difference between bloggers and journalists, we need to avoid mistaking influence for journalism. Lee attributes different agendas, formats, approaches to writing styles, remuneration and experience as lines in the sand between bloggers and journalists. She goes on to say, “Blogging isn’t going to replace journalism any time soon. In the brave new digital world, there’s room for journalists and bloggers. Just don’t expect them to do the same thing or tell the same story.” Although both blogging and journalism serve a public story-telling, information-dissemination function, Jay Rosen believes “blogging cannot replace the watchdog journalism that keeps a government accountable to its people.”
Lauren Fisher, media guru and founder of simplyzesty.com, says the debate isn’t about whether you are a journalist or a blogger, rather it is actually about the quality of the content you are producing and sharing. “It’s the substance that matters, not the title of the person that wrote it. And if they’re getting paid for what they write as well – then good on them for making a living out of it,” she says.
Lastly, Rosen argues journalists today are under increased pressure to produce accurate online stories in an accelerated manner. He claims this stress stems from five sources, which are outlined below:
- A collapsing economic model, as print and broadcast dollars are exchanged for digital dimes.
- New competition (the loss of monopoly) as a disruptive technology, the Internet, does its thing.
- A shift in power. The tools of the modern media have been distributed to the people formerly known as the audience.
- A new pattern of information flow, in which “stuff” moves horizontally, peer to peer, as effectively as it moves vertically, from producer to consumer.
- The erosion of trust (which started a long time ago but accelerated after 2002) and the loss of authority.
In sum, those who draw a distinction between blogging and journalism are correct in asserting the majority of bloggers have little to no interest in proper journalism practices and standards, whilst the blogosphere is largely dominated by opinion writing, rather than news writing. So, are bloggers journalists? Can journalists be bloggers? It could be argued when a good blogger undertakes investigative reporting to deliver a post that includes accurate, truthful, clear facts and a range of balanced sources, then that is, simply, journalism.
This blog entry could solely provide you with ’10 things I bet you didn’t know about Spencer Howson’, because he is one fascinating creature. The 612 ABC Brisbane Breakfast host, who I have longed to meet, loves to tweet. So much so, he in fact admitted to showering and tweeting at the same time. It sounds dangerous, almost life-threatening. Is there some kind of secret AA meeting for those self-obsessed social media addicts? My friends and family often question why I use Twitter, with running commentary like: “What is it?” “What do you do? Treat someone?” “I just don’t get it.” “It’s confusing.” And the list goes on.
But Spencer Howson gets it! He accepts that social media, and Twitter in particular, is a driving force for engaging with, and expanding, your audience. That is just one reason why I find him so fascinating. Not to mention his childhood BFF was Kyle Sandilands. “Who?” You ask. “Surely you couldn’t be talking about THE Kyle Sandilands, outspoken TV and radio personality known for his misdemeanours, outlandish ethical standards and bad boy image.” YES! Him. Hilarious! I just cannot get over it.
Hailed the ‘Breakfast King’, Howson is the top rating brekky presenter in Brisbane, so of course I was excited to hear he would be speaking to QUT’s Online Journalism students. I was like a squealing child at the first sight of candy when I received a notification that the Breakfast King himself replied to my tweet (despite referring to me as ‘crazy’ and ‘mixed-up’):
Anyway, back to the serious side of things. Howson says that radio is only half of his job now – the other half is social media. These days, connection and engagement with listeners is almost 24/7 due to the World Wide Web. Whilst the fate of the print journalism industry lies in the balance, Howson says radio is moving from strength to strength. Twitter enables radio hosts to connect with local communities, whether they are listeners or not, and drive them to the radio station. Interactivity is also faster than ever before, with the ability to receive responses and comments in a matter of seconds. Howson says it’s like reading perennial amounts of letters-to-the-editor. Social media has also enabled radio outlets to partake in photo engagement like never before. In the past, listeners would mail their photos to the station. Now, photo and video content can be shared more often and more freely.
Howson also debated that Twitter is useful in obtaining sources, especially those who may be reluctant to comment on air, and sourcing story ideas. The Oriella PR Network’s Global Digital Journalism Study supports this idea, suggesting that journalists are treating social media channels not only as sources of news, but also as a means of validating stories. Last year, just under half of journalists surveyed said they used Twitter for sourcing stories, and 35% used Facebook in the same way. This year found that 54% of respondents use social media outlets if the source is trusted by the journalist, whilst 45% said they used blogs to source angles for new stories. This highlights the growing use of social media, particularly Twitter, as an essential part of today’s newsgathering process. Interestingly, the graph below shows where journalists worldwide turn when researching a story:
In sum, it is undeniable that social media is the way of the future, not only when it comes to connecting and engaging with your audience, but also sourcing stories and obtaining comments. Social media is also aiding the survival of radio journalism during times when traditional media platforms are struggling to sail the unchartered waters ahead. It seems Howson knows what he’s doing in the Twittersphere.
I will leave you with one last fun fact about Spencer Howson. He writes on fruit. “If you run out of paper, a banana will do,” he says. Personally, I love it.
I will admit I was intrigued when I learned QUT’s propitious Online Journalism students would be graced by the presence of John Grey, the witty and enigmatic up-until-one-month-ago editor (and founder) of couriermail.com.au. Although enlightening, it was also rather frightening. As Grey painted a somewhat bleak, pessimistic future of the journalism industry (“I hold grave concerns about the profession – news organisation’s aren’t looking for quality any more”), timorous-filled-whispers filled the theatre. Not only did Grey succeed at taking the spring out of my step, I could feel the fiery ambition of my fellow budding journalists beginning to fester. Grey failed to instil in me the optimism I had been longing for from the industry.
Does this mean death to journalism? Well, in a way. Not every newspaper will have identical reporters covering the same stories, geographical areas or sub-industries. It simply does not make sense in today’s digital world. Instead, there will be one journalist reporting from Canberra on behalf of all organisations, for example. It will be like one big news wire service. All papers will also share content. Therefore, this will result in more jobs, but for less people. As Grey reiterated, it is “out with the old” and “in with the new” when it comes to changes in journalism styles and skills.
Sure, there will always be demand for jobs within the industry, but these positions will be extremely difficult to score. As Grey said, “…you just need to be a good writer.” So, the ability to write remains the most important skill if you want to become a successful journalist, you ask? Yes, but you must also be versatile and comfortable with a range of content management systems. “You must be able to tell a story in different ways through pictures, video and words. It’s the whole package,” said Grey.
Despite a dramatic rise in the number of citizen journalists and bloggers who are equipped with the technology, facilities and abilities to deliver news, a democracy such as ours will always require “big media organisations” with “deep pockets” to obtain the real facts, said Grey.
I came across this fascinating ’21st Century newsroom model’, which outlines how a news story typically passes through a converged newsroom today. The model suggests speed and depth are the two strengths of online mediums. News organisations now have the ability to distribute and publish information faster than ever before. There’s Twitter, Facebook, moblogs, apps, and the list goes on. Interestingly, Grey stated there is no such thing as an ‘exclusive’ story any more, due to the perils of the Internet. He says a media outlet would be “lucky” to have an exclusive for three minutes. Three minutes!
So, how do you stand out from the crowd? How can you resurrect yourself in the digital age? In her blog, British freelance journalist Lara O’Reilly pinpoints the skills new journalists require if they are to succeed in today’s fast-paced newsrooms:
- A portfolio showcasing your work
- Innovative thinking
- News gathering skills
- Concise writing style
- Ability to understand your audience
- Social media and online tools
- An interactive blog
- A network of contacts
- Layout and design skills
- Ability to capture video
In sum, new age journalists need every string to their bow, from the fundamentals of writing to new techniques such as layout, design and social media, to resurrect themselves in an industry that is becoming increasingly cutthroat, bloodthirsty and on the cusp of a traditional death.
According to a recent World Bank report, more than 75 percent of the population now has access to a mobile phone rather than access to clean water. This disquieting statistic, presented to QUT’s Online Journalism 1 students by the homepage editor of the Courier-Mail, Dave Earley (pictured), epitomises the colossal role new age technology has played in regards to who, what, when, why and how the worldwide population accesses news.
Despite a recent Ipsos/Reuters poll revealing more than 60 percent of the world interconnects via social media outlets, Earley asserted that social media is not (yet) an overwhelming driver of news. And, he was right. Much to my surprise, less than two percent of Twitter’s 100 million active users follow the site often for news.
Interestingly, Earley also pointed out that 36% of adults in the United States obtain their dose of daily news by heading directly to a news outlet’s webpage, whilst 32% get their news by using key word searches through engines such as Google or Bing. Therefore, it is clear consumers are reluctant to access news through a means of engagement, such as clicking through to links that appear throughout feeds. So, why aren’t consumers relying on social media for their daily news information, especially in comparison with accessing news websites or apps directly?
A survey released as part of this year’s annual State of the News Media Report probes news consumption habits on digital devices, including how news consumers use social media. Overall, the study confirms that Facebook and Twitter are now pathways to news, but their roles may not be as influential as initially expected. These findings reveal that social media is not a replacement for traditional news players, rather an additional news pathway.
In sum, despite the creation of revolutionary online media outlets, the traditional players remain the go-to for the vast majority of consumers. However, there is no question that journos in the 21st Century need to jump on the social media bandwagon in order to remain relevant and reliable. Innovative technology, coupled with traditional news values, is the recipe for success in this digital age. It would be foolish to think otherwise.