Journalism 2.0


According to a recent World Bank report, more than 75 percent of the population now has access to a mobile phone rather than access to clean water. This disquieting statistic, presented to QUT’s Online Journalism 1 students by the homepage editor of the Courier-Mail, Dave Earley (pictured), epitomises the colossal role new age technology has played in regards to who, what, when, why and how the worldwide population accesses news.

Despite a recent Ipsos/Reuters poll revealing more than 60 percent of the world interconnects via social media outlets, Earley asserted that social media is not (yet) an overwhelming driver of news. And, he was right. Much to my surprise, less than two percent of Twitter’s 100 million active users follow the site often for news.

Interestingly, Earley also pointed out that 36% of adults in the United States obtain their dose of daily news by heading directly to a news outlet’s webpage, whilst 32% get their news by using key word searches through engines such as Google or Bing. Therefore, it is clear consumers are reluctant to access news through a means of engagement, such as clicking through to links that appear throughout feeds. So, why aren’t consumers relying on social media for their daily news information, especially in comparison with accessing news websites or apps directly?

A survey released as part of this year’s annual State of the News Media Report probes news consumption habits on digital devices, including how news consumers use social media. Overall, the study confirms that Facebook and Twitter are now pathways to news, but their roles may not be as influential as initially expected. These findings reveal that social media is not a replacement for traditional news players, rather an additional news pathway.

In sum, despite the creation of revolutionary online media outlets, the traditional players remain the go-to for the vast majority of consumers. However, there is no question that journos in the 21st Century need to jump on the social media bandwagon in order to remain relevant and reliable. Innovative technology, coupled with traditional news values, is the recipe for success in this digital age. It would be foolish to think otherwise.


Blogging: The new poetry of our time

Where the Internet is about availability of information, blogging is about making information creation available to anyone.

– George Siemens

So, here I am – an aspiring writer and third-year Journo/ PR student transfixed by the deep, dark blogosphere – taking a stab at stimulating creative opinions, news, views and information that is available to everyone and anyone. This is my first time here, so please be kind (yet honest).

Here, I will predominantly be discussing how the pioneering World Wide Web/ W3/ WWW/ Internet has irrefutably shifted the way in which news is sourced, created, operated, accessed and interacted with, as well as what this means for budding journalists and corporate communicators alike.

Now, more than ever, being able to deliver news at the click of a button is imperative to one’s survival in such a cutthroat industry. As you will read over the next three months or so, the world of journalism will never be the same.

The news landscape (as we know it) is continually changing. Each year, month, week, day and hour, something new is being developed on the web that will transform our industry’s current processes, which are considered the ‘norm’. In the 21st Century, you have to stay up-to-date with the latest goings on to stay ahead of the pack, to be prepared, to remain contemporary.

News is available at everyone’s fingertips 24/7 via tablets, smart phones, desktop computers, and the list goes on. I will be discussing the range of mediums that are readily available to the public over the coming weeks. How do you access your daily news?

To keep in touch with my day-to-day antics and receive up-to-the-minute news coverage, I invite you to follow me on Twitter.

I look forward to spending time in the blogosphere and learning about everything weird and wonderful in your world, whatever world that may be.

Until then…